Speaker Biography
Peter Miles
CEO
SUBtv
After retiring at a youthful 33 from the hectic lifestyle of a Roadie with acts such as Tina Turner, Fleetwood Mac, Elton John and Stevie Wonder, Peter went on to establish and sell a series of companies in the entertainment market.
He established SUBtv in 2003 and installed a screen network within student union bars throughout the UK. The business now has 97 of the top 110 university student unions signed up to the service giving the business a reach of over 1.65m 18-24 yr olds across the UK.
The Group now consists of online channels as well as a wholly owned subsidiary – dot mobile – which is the only ‘student only’ mobile service in the world. Peter is now CEO of the Group and is passionate about how this youth audience can be best served by an integrated communication and marketing strategy that transcends channels. ‘Relevant’ and ‘engaging’ are two words which he may well have worn thin with overuse (there are others). He is truly excited by the prospects of the next 10 years which, since he has just turned 50, is a surprise by itself.
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