Agenda
Creating Propositions for High Value Segments of the Digital Youth market?
18th October, The Guoman Tower Hotel, London, 0830 - 1630
Using the ‘Mindshare’ interactive process this Summit is made up of short, specially prepared ‘stimulus presentations’, interactive audience feedback via collaborative technology, votes on key topics, in-depth panel discussions and supported by expert ‘analysts-in-residence’ to process feedback in real time. Additional networking will take place in an exhibition area.
Facilitator: Chris Barraclough, Managing Director, STL Partners, Co-Founder Telco 2.0™ Initiative
Analyst-in-residence: Norman Lewis, Chief Strategy Officer, Wireless Grids Corporation, USA and ex-Director of Technology Research, Orange
Current list of speakers here.
0845 Welcome - Agenda, Process, Introductions
Chris Barraclough, Managing Director, STL Partners - Output from Telco 2.0 Brainstorm in March. Latest market developments since then. Introduction to the Telco 2.0™ ‘Business Model Framework’ and methodology
0930 Understanding the Student/Young Adult Market
What do they do, and what do they want? What’s not being fulfilled by service providers today?
Stimulus Speakers and Panelists:
The ‘Pyjama Generation’ and How to Monetise it - JP Rangaswami, CIO & President, BT Global Services
What could the Service Opportunity Really look like - Lessons from the USA? - Raju Rishi, COO and Co-Founder, Rave Wireless
The Practicalities of Delivering Multiple Services to Students - Peter Miles, CEO, SubTV
Interactive ‘Mindshare’ Debate with Audience
1100 Break
1130 New Opportunities and How to Address Them
Social Networking, Mobile Internet, Mobile Advertising, Mobile Music, User-Generated Content: Understanding the End-User and Creating User Experiences that Sell
Stimulus Speakers and Panelists:
The Opportunity from Social Networking - Martin Duval, Director of Social Networking and Entertainment, Orange FT-Group
Understanding End-User Attitudes, Lessons from the ‘Worldwide Lab’ - Liza Noonan, European Strategic Marketing Manager, Alcatel-Lucent
How are Students/Young Adults using ICT equipment today, How will they in the future? - Dawn Nafus, Research Anthropologist, Intel Labs
Interactive ‘Mindshare’ Debate with Audience
1245 Lunch
Demos of Cutting Edge New Tools/Products for the Digital Youth market
Exhibitors from Innovation Forum
1400 From ‘Yes But’ to ‘What If’? How to Exploit Telco Assets?
Leveraging Core Telco Strengths and Competences to Grow Business
Stimulus Speakers and Panelists:
Delivering Rich Cross-Platform Content to Niche Market Segments - Mike Short, VP R&D, O2 Group Technology
Industry-Wide Collaboration to drive Innovation in Personal Communications, Music, Advertising, UGC, Social Networking Services - Bill Gajda, Chief Commercial Officer, GSM Association
Femtocells, Exploiting New Access Technology - Andy Tiller, VP Marketing, ip.access
Interactive ‘Mindshare’ Debate with Audience
1515 The Way Forward – creating a New Business Models
Then: Group Brainstorm on a set of Near Term Scenarios, following the Telco 2.0 ‘Business Model Framework’ process
